Nissan brings its Tennessee roots to life at Nashville International Airport with a playful OOH campaign that welcomes travelers to the “Home of Nissan.” The installation features a real-life vehicle as the “Toy Box Hero,” paired with a larger-than-life breakdown of the car that highlights its features and Tennessee assembly. Additional billboards throughout the concourses reinforce the message with “Home of Nissan,” celebrating the brand’s deep connection to Nashville and its more than 8,000 Tennessee employees.