Samsung is making a serious case for why Times Square remains one of the world’s ultimate stages for brands. This massive takeover turns multiple digital faces into one cohesive Samsung experience, putting the all-new Galaxy Z Fold7 and Galaxy Z Flip7 front and center. In a city where brands are constantly fighting for attention, Samsung isn’t just buying a billboard — it’s taking over the streetscape. Big city. Big screens. Big impact. That’s NYC OOH.