Nike Basketball skipped the sidelines and took over the Chicago River, turning a moving barge into a floating billboard for the 2026 WNBA All-Star Game. Designed for fans lining the riverwalk, crossing bridges, and soaking up All-Star festivities, the activation proved that the best billboard isn’t always standing still. Out of Home continues to blur the line between media and experience—meeting audiences wherever they are.
Ballyhoo Media and billups
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