Colorado Springs Utilities just rolled out (literally) a billboard that doubles as a giant roll of toilet paper — and it’s wiping the floor with traditional advertising. This cheeky 3D OOH campaign didn’t just turn heads — it reminded locals to flush away wasteful habits and cash in on high-efficiency toilet rebates. Because when your message is this clear, there’s no need to paper over it. We love a campaign that’s smart, sustainable, and a little cheeky. Now that’s what we call #NumberOne creative for your #NumberTwo needs.
Colorado Springs Utilities – Corey Salomone – Lamar Advertising Company
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