This billboard highlights Eli Lilly and Company’s partnership with Caitlin Clark in a campaign centered on health, movement, and the power of sports. By featuring one of the most influential athletes in women’s basketball, the campaign encourages people to embrace everyday wellness and stay active in ways that feel achievable. In a city constantly on the move, the billboard asks a simple question: what if better health starts with just getting started?
Firece Pharma – Kim Kaster – OUTFRONT Media – Eli Lilly and Company
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