This billboard is making a chair-ming case for spring, with a beachy seat that’s clearly ahead of the “curve” in relaxation. It invites you to “sit” back and soak up the sunshine—starting with a trip to Out Back Casual Living for outdoor furniture that’s a real stand-out. Around West Michigan, these boards are popping up like daisies, reminding everyone it’s time to take life outside again.
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This image is so simple yet powerful in its ability to create a peaceful feeling in your mind and body.
Dr Scott Hamula knows OOH creative.