oOh!media launches into summer with the Australian Open
Sydney – oOh!media has signed advertisers, including Nine Entertainment to deliver key highlights of this year’s Australian Open to Out of Home audiences across Australia.
oOh! announced a content agreement with Tennis Australia at its Outfront in October to provide real-time scores, video highlights and fan moments from Australian Open 2023 to more Australians than ever before.
oOh! is using its market leading, proprietary technology, to broadcast live scores from the first Grand Slam of the year across oOh!’s national digital screen network in seconds, alongside in-vision brand sponsorships.
Tim Murphy, chief sales officer at oOh! said: “As Australians head outdoors during the summer, oOh! will keep tennis fans up-to-date with all the excitement and drama from the Australian Open, one of the world’s major sporting events. We are delighted to have oOh’s advertisers Nine Entertainment and Michael Hill Jewelers recognize the effectiveness of Out of Home in connecting audiences on the move and at scale, by displaying their messages alongside the latest scores, and highlights from the two-week festival of tennis.”
Cedric Cornelis, Tennis Australia chief revenue officer, added: “This collaboration with oOh! further demonstrates Tennis Australia’s and the Australian Open’s willingness to continue to innovate and bring our fans new experiences. We are excited to bring the AO action to people no matter where they are across the country.”
The agreement with Tennis Australia follows a partnership with the AFL to amplify live scores, video, news and photos from last year’s AFL Toyota Final Series which reached more than 80 percent of Australians. oOh! has also collaborated with Broadsheet to serve hyper-targeted information on the best entertainment, dining and cultural experiences across state capitals on the oOh! Office network.
Following a multi-year agreement with News Corp Australia, oOh! is broadcasting breaking, lifestyle, sport, business news and bespoke videos from mastheads including news.com.au and The Australian.
Murphy added: “As part of our digital first future, oOh! continues to invest in delivering the best, contextually relevant digital content to Out of Home audiences, making public spaces better and connecting advertisers with consumers in innovative new ways that makes brands unmissable.”
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences. The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail center’s, airports, train stations, bus stops, office towers, cafes, bars and universities. Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $504 million in 2021. The company invests heavily in technology, and is pioneering the use of sophisticated data techniques that enable clients to maximize their media spend through unrivalled and accurate audience targeting. Find out more at oohmedia.com.au