Swing State PA.—Geopath OOH Fast Facts

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Geopath Friday Fast Fact

Friday Fast Fact: 2024 Political Infographics – Swing States

by Brian SchopperMarketing Manager, Geopath

As with many Presidential elections in recent US history, the result of next week’s election will likely hinge on a handful of “swing” states. For multiple reasons, these battleground states are highly influential in Presidential elections.

There are of course many states where election results can be reasonably predicted, with insights based on previous elections and understanding of general party affiliation. For various reasons, swing states tend to be less predictable, and ultimately more-heavily covered in campaigning efforts.

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Heading into Tuesday’s election, there are 7 key swing states that have been the center of focus: Georgia, North Carolina, Pennsylvania, Michigan, Wisconsin, Nevada, and Arizona.

In the spirit of the upcoming election, below you’ll find an infographic of political stats for the state of Pennsylvania:

Similar infographics for the swing states listed above can be downloaded here.

Let’s take a look at the Geopath Infographic for the South Bend DMA!

Geopath members can access additional political and market-level infographics, and much more, in the geekOUT Library. If you have any questions, please reach out to us at geekOUT@geopath.org!

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Comments (2)
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  • Jo Schmo

    Geopath is 6 months late to the political party. This report should have been published and released a while back

  • OOH TODAY believes all voices, not just the loudest, must be heard

    yep. Notably in defense of Geopath, it seems like most everyone is guilty of ‘late to the party’ as you put it. Review the various stories and posts moving around social media and many are talking about Christmas right now. Too late.
    For OOH companies, this is a result of ‘playing catch up’ through the entire year, attempting to close out every month in the last waning weeks or days of to ‘make budget’. IT does not allow sales or staff to get ahead and plan properly.