Swiftmile Selects Quividi’s AMP Outdoor to Provide DOOH Impressions
And Audience Intelligence At Prime Locations In Miami
Swiftmile, the pioneer in micro-mobility charging infrastructure and technology, has selected Quividi, the world’s leading audience & campaign intelligence platform for DOOH & Digital Signage, to provide high fidelity impression data and advanced targeting capabilities to its new network in Miami.
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays. Its latest network of charging hubs is currently rolled out throughout downtown Miami, reaching millions of commuters and consumers. A total of 22 hubs are now in operation, with the aim to cover 100 prime locations by 2022.
Each Miami hub features a two-sided 55″ advertising screen equipped with AMP Outdoor, Quividi’s new platform that counts and classifies pedestrians and vehicles simultaneously to generate live traffic and unified impression data. With the solution, marketers are also able to contextualize their messaging against any demographics in real-time, to develop the most dynamic and agile DOOH campaigns.
Joel Martin, Vice President of DOOH at Swiftmile, commented, “We are excited to be partnering with Quividi. I believe in the product and I know that they are the standard for Anonymized Video Analytics in the industry. The data they provide is crucial to have a better understanding of venue visitors and helping media buyers target the right demographics.”
Sharing thoughts on this partnership Olivier Duizabo, President of Quividi said, “We are glad to have been selected by Swiftmile, the pioneer and market leader in light electric vehicle charging infrastructure, as part of its South Florida deployment. With the tech & media stack that it has assembled on top of its units, Swiftmile is elevating the advertising experience for the brands, media agencies and programmatic platforms willing to reach the millions of consumers passing the Miami hubs every week”.
About SwiftMile
Swiftmile is the pioneer and market leader in LEV charging, offering a new class of green infrastructure that will set the foundation for “gas stations of the future.” We build and operate Mobility Hubs to charge and organize e-scooters, e-bikes and e-mopeds, at little or no cost to cities thanks to an on-Hub advertising screen. Swiftmile’s infrastructure is driving battery and charging standardization for the global micro mobility sector, with Hubs across North America and Europe. Swiftmile is based in San Carlos, CA. For the latest updates and information on Swiftmile, visit https://swiftmile.com/
About Quividi – http://www.quividi.com
Quividi is the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens. Brands use Quividi to turn DOOH & Digital Signage into a powerful medium, boosting engagement, traffic, and sales. With our platform and data science, marketers have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy.
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