What’s that Smell?
Pernod Ricard UK, installed strawberry-scented posters within the Oxford Circus underground station as part of the introduction for Beefeater Pink. The OOH campaign uses strawberry-scented posters to create more complete sensory experience. Credit to Impero, the creative agency behind the designs and brand world for the new gin.
In what is described as an ‘exit domination’, the campaign provides the sweet smell of strawberries as travelers leave the station. There are four strawberry-scented exit corridors and a vinyl wrapped escalator with LEPs (escalator panels).
Has anyone tried using scent in OOH before? What about the Gin?