It’s a case of: right place, right time, right creative.
Our giant Square billboards just went live directly above “Mr. Beef,” the iconic restaurant where they’re currently filming the next two seasons of The Bear, and it’s been incredible seeing it catch the attention of fans and CHI natives.
Like Carmy, we had a vision and wanted to show our respect and admiration for what restaurants do. At our best, a creative team is like a kitchen team – we work in harmony and build on each other’s strengths. We were relentless in seeing this come to life, adding subtle details grounded in the realities of running restaurants such as the green tape (used universally by restaurant staff to label deli and storage containers), authentic language (like chit, IYKYK), and even adding real menu items (from Mr. Beef) to the tickets on our kitchen display system.
As a creative team in a tech company, we don’t always have the opportunity to do this kind of work.
It’s a case of: right place, right time, right creative.
Our giant Square billboards just went live directly above “Mr. Beef,” the iconic restaurant where they’re currently filming the next two seasons of The Bear, and it’s been incredible seeing it catch the attention of fans and CHI natives.
Like Carmy, we had a vision and wanted to show our respect and admiration for what restaurants do. At our best, a creative team is like a kitchen team – we work in harmony and build on each other’s strengths. We were relentless in seeing this come to life, adding subtle details grounded in the realities of running restaurants such as the green tape (used universally by restaurant staff to label deli and storage containers), authentic language (like chit, IYKYK), and even adding real menu items (from Mr. Beef) to the tickets on our kitchen display system.
As a creative team in a tech company, we don’t always have the opportunity to do this kind of work.
Let it rip,
Dave Brown + Monina Velarde + Shawna Wagman + Dana Walsh
Special thanks:
Julie Oseka Vivian L. Jennifer Young Leann Livingston Ming-Tai Huh Jennifer Bonilla