…seeing a 5x increase in ad recall on Spotify, compared to other digital platforms.
Spotify Launches Campaign Targeting Marketers During NewFronts Week
Did you know that people are 15% happier and more relaxed after streaming audio on Spotify vs. scrolling on social media? On Spotify, our users are fully immersed and become a more positive version of themselves – happier, more informed and more connected to their emotions. Advertisers benefit from that halo effect, resulting in greater impact for their brand – that’s The Spotify Effect.
Now, just in time for NewFronts when the ad industry flocks to NYC, Spotify Advertising is launching its latest brand campaign that shines a light on The Spotify Effect.
Through digital OOH, Spotify will speak directly to brand marketers and media buyers with ads featuring songs from some of the biggest creators on Spotify, illustrating how on other platforms, ads wash over people while they’re mindlessly scrolling. On Spotify, our content actually makes people feel something, which makes advertising work better. One ad proclaims that a marketing strategy without Spotify sounds like ‘Whatever’ by Kygo/Ava Max, while a marketing plan with Spotify is ‘Big Energy’ by Latto.
“Spotify is where people go to feel good and get inspired. For advertisers, this means there’s an opportunity to connect with people in a great environment when they’re in the right mindset to engage,” said Jessica Levinsohn, Global Business Brand Marketing Lead at Spotify. “This campaign speaks directly to marketers and treats them like the consumers they’re trying to reach. We’re hoping to engage and inspire them during their daily commute and get them to consider what’s possible with Spotify.”
These B2B ads will be placed in the neighborhoods and offices of media agencies and within subways where they commonly commute, proving the power of Spotify to drive ROI, with marketers seeing a 5x increase in ad recall on Spotify, compared to other digital platforms.