Motionworks Global Chief Experience Officer Kym Frank recently caught up with GUROOH Ltd CEO Gideon Adey in the latest episode of the #SpeakingFrankly podcast. Adey has over 30 years of media experience working for both media owners and media agencies in sales, client service and audience insight roles.
As a measurement consultant for the World Out of Home Organization, Adey delves into the WOO’s recently released Global DOOH Measurement Guidelines.