Geopath Friday Fast Fact
Friday Fast Fact – OOH in Indiana: The State by Numbers
by Brian Schopper, Marketing Manager, Geopath
For today’s Fast Fact, let’s take a look at some OOH statistics across the 92 counties of Indiana!
Did you know that Indiana is the top producer in the US of both corn and soybeans? Across 15 million acres of farmland, composed of nearly 57,000 individual farms, Indiana contributes over $30 billion to the US economy each year.
Speaking of the Hoosier State’s corn output – Indiana produces 20% of the popcorn used in the United States, and over 50% of the state’s farmland is specifically dedicated to corn farming!
At the state level, Geopath audits about 18,000 spots, with inventory coming from 45 different operators! In the state, there is a total population of 6.8 million people.
Here are a few great potential audience segments to be aware of in the state!
According to Geopath Insights Data, of the 6.8 million Hoosiers in the state, 41% report that they have grilled outdoors, 38% have done lawn care, and 33% report doing outdoor gardening in the last 12 months.
Of those in the state, 48% have stayed in a hotel/motel in the last year, and 30% plan to take a family vacation in the upcoming year. In the past 30 days, 87% of state residents say they have been to a sit-down restaurant, and 65% have been to a quick service restaurant.
Within the past 12 months, 17% of residents in the state have gone bicycling, 16% have gone fishing, 14% have been camping, 14% have been hiking/backpacking, and 13% have gone running/jogging. Additionally, 1 in 4 residents have bought athletic shoes in the past year. About 7% of the state population has done Yoga or Pilates in the last 12 months.
In the last year, 23% of residents have been to a professional sporting event, 17% have been to a theme park, and 16% have visited the zoo.
Let’s take a look at the Geopath Infographic for the South Bend DMA!
Geopath members can access more infographics like this through our geekOUT Library! If you have any questions about Geopath or our measurement, please reach out to us at geekOUT@geopath.org.