Soccer discounts, falling billboards, and the last best creatives for the year. A weekly recap of the top OOH stories you may have missed and colorful commentary from BB for the week ending December 28, 2024.
1. Soccer Sidelines Become an Interactive Shopping Experience
B.B.’s Take: Naaaaht exactly ‘interactive’ as one might expect. An idea which might compel fans to pay a little more attention. Subject to the discounts and the goods and services available this idea might have the success to reach the advertisers GOOOOOAAAAAAALLLL!
2.‘If you were injured by a falling billboard’
In an ironic twist, a billboard advertising the personal injury law firm collapsed due to sustained high winds just a day after its installation in Michigan City. The 10’8″ x 32′ billboard, installed on December 3, bore the tagline: “Don’t let an injury steal your joy.” Fortunately, no injuries were reported, and the site was promptly secured.
B.B.’s Take: Clearly this incident can not be planned or can it? Regardless, the local press and social media surrounding the ‘accident’ turned out to be a winner for Dogan & Dogan.
3. OOH Best Creative Last Week Today
Our weekly round-up of the best creatives in OOH. From classic billboard installations to immersive experiences and more, these creatives show that anything is possible with OOH. Send us a message if you want us to consider you for OOH Best Creative Last Week Today.
B.B.’s Take: Pattison, Pearl, Seen, CCO, Decaux are just a few of the many weekly contributors to OOH Today’s Tuesday Creative feature, ‘Best Last Week Today. Keep sharing your favorites and we’ll share them with the OOH Community.