SMI Says OOH Ad Spend Increased 30% YoY in October

95% of National Brand Ad Spend


By the Numbers —Data by Standard Media Index (SMI)

October ad spend fell 3% YoY, declining for the fifth consecutive month. However, October outperformed all other months in 2022, with ad spend at $8.5 billion, as we head into the holiday season.

Most notably, out-of-home led the pack with ad spend up 30% YoY, as the Entertainment & Media, Apparel & Accessories, and Auto sectors raised their OOH investment levels.

That’s according to Standard Media Index (SMI), which captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend.

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Please see below for a complete look at ad spend insights.

Insights by Media Type

Media Investments by Month

Insights by Product Category Group

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