Hundreds of sellers gather on SellerCrowd’s dedicated OOH channel to share inside info about advertisers and agencies.
Discover the hottest topics from the past week here…
On the Move
@Shark Friends chimed in with intel that Kaiser Permanente is leaving the IPG family (Rapport). Where are they headed? Full Thread Here>>>
Meta Makes Friends
Publicis takes home another win, picking up the Facebook global media account after review. Spark Foundry will take on the account, and the challenge to reshape the image of the advertiser after the latest announcement of its corporate rebranding to the name Meta. Sellers are hearing the agency transition from Mindshare will happen by the end of January 2022. Full Thread Here>>>
What’s for Lunch?
QSRs love to attract consumers (especially travelers) with OOH advertising. Besides McDonald’s, Jack in the Box does quite a bit out of Posterscope LA. Burger King is at Horizon NY, but @Joke Screens indicates the team says they don’t do much. Carl’s Jr / Hardee’s was using Pal 8 on the west coast and they basically do remnant stuff. What other QSRs are worth pursuing? Full Thread Here>>>
On the Road Again
Travel is starting to pick back up this fall, with rebounding to continue into next year according to industry experts. @Radar Dog would love to know which Tourism Boards are looking at OOH in Q1? Full Thread Here>>>
Leading the Way
PNC Financial has been busy lately converting BBVA USA customers to the PNC platform (they acquired BBVA earlier this year). Rapport NY is handling the buying for PNC Financial and contacts to reach out to include Giana Dente, Steffanne Pena, and KaraBrann Williams. Many thanks to @Preston76 for the share! Full Thread Here>>>
Boo!
Our ‘Poll of the Week’ last Friday fired up some great discussion on the issue of ghosting, with most of the votes so far indicating it’s still occurring far more rather than less. From agencies/clients and even during the interview process, the issue of not receiving a call/email back is predominant everywhere. Have you been ghosted lately? Join the discussion and cast your vote in the full thread here>>>.
Do You Know?
Has anyone received insights into Dignity Health’s 2022 efforts? Are they focusing on high impact units like they usually do? Full Thread Here>>>
Zip Co. Who did the media buying for their current campaign? Full Thread Here>>>
Anyone have a good POC for Rent the Runway? Full Thread Here>>>
Anyone know who placed Essence Healthcare? Full Thread Here>>>
Anyone out there know a contact for First Interstate Bank? Full Thread Here>>>
Does anyone have contact info for the buyer for ButcherBox? Full Thread Here>>>
Anyone have an OOH contact with email for FTX? Full Thread Here>>>
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Or contact Clay Gran at clay@sellercrowd.com and he can provide you with an invite code.
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