Screenverse Enters Health and Fitness Market by Partnering with Digital Revenue Systems
Leader in digital-out-of-home advertising expands network with 150+ health and fitness venues across 30+ markets
New York, NY, – Screenverse, a leader in programmatic digital-out-of-home (DOOH) advertising and the largest network of digital screens in the world, today announced a partnership with Digital Revenue Systems (DRS). This collaboration creates an exciting opportunity for Screenverse to broaden its reach into the dynamic health and fitness sector.
With 150+ venues spanning 31 markets currently active and more to come, DRS is leading the transformation of digital signage in health and fitness clubs, gyms, country clubs, and community centers. With the integration of 38 top-tier fitness centers, including Club Fit and Texas Family Fitness, into its network, Screenverse can now enable advertisers to reach and engage over 130,000 fitness members who average more than 690,000 monthly visits.
grow well beyond what we thought was possible with DOOH. We can finally give our independent clubs access to the DOOH world!
“The best way to build a great, big, network is to start by building a great small one,” said Adam Malone, President and Co-Founder of Screenverse. “We believe that DRS is on a very exciting path, and we are in this with them for the long term.”
This partnership represents the third new venue type for Screenverse in the last few months, following the recent addition of Vertical Impression elevator inventory and SOMO taxi tops. This expansion not only highlights Screenverse’s commitment to diversifying its offerings but also reinforces its position as a leader in the DOOH space.
“The entire DRS team is extremely excited about this opportunity with Screenverse. Partnering with Screenverse has been one of the best decisions we’ve made,” says Taylor Watkins, CEO and Founder, and Lisa Maguire, COO and Co-founder, of DRS. “The Screenverse team—their leadership and experience—has enabled DRS to grow well beyond what we thought was possible with DOOH. We can finally give our independent clubs access to the DOOH world!”
DRS inventory is now available on Vistar and Place Exchange under Screenverse Gyms, providing immediate access to a premier network of health and fitness center inventory.
About Screenverse
Screenverse, established in 2020, is a prominent company in the Digital Out-of-Home (DOOH) space, facilitating connections between brands and highly valuable target audiences. With an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others, Screenverse has curated digital ad inventory networks that are highly utilized across direct and programmatic buyers from major agencies across the US. Visit https://screenversemedia.com.
About Digital Revenue Systems
Digital Revenue Systems (DRS) is a leading provider of digital signage solutions, specializing in the fitness industry. With over a decade of experience, DRS has transformed from managing in-house displays in a single fitness facility to overseeing a comprehensive network of digital screens across numerous gyms, health clubs, and community fitness centers. Their innovative approach enhances the member experience by delivering engaging content and advertising, creating a dynamic environment that benefits both fitness enthusiasts and advertisers. https://www.digitalrevsystems.com/