San Francisco Municipal Transportation Agency (SFMTA) Taps Intersection
Expand Station Media Across Three New Stations
San Francisco, Calif. – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San Francisco areas: Chinatown, Union Square and Yerba Buena/ Moscone. As part of this new development, SFMTA has expanded its contract with Intersection, including a five-year extension of the base contract, and the deployment of spectacular large format static and engaging digital media assets throughout these new stations.
As a long term transit advertising partner of the SFMTA, Intersection’s contract will now run through June 2029, and grants Intersection the right to deploy the transit system’s first ever digital advertising network. This project includes the addition of 17 digital displays that provide a mix of SFMTA information and advertising, as well as large-scale video walls. With the addition of digital displays at these key stations, Intersection will help SFMTA to generate more revenue, and to better communicate with their customers in real-time.
Another core product available at each of the new Central Subway stations will be station dominations— which give brands the opportunity to exclusively take over both static and digital advertising at a station. Station dominations provide brands with the ability to effectively reach and impact diverse audiences throughout the city— from the quiet neighborhoods of Outer Sunset, to the bustling core of downtown San Francisco.
The Central Subway line will provide transit riders with direct, rapid access to the three neighborhoods and is set for a soft launch on November 19, 2022. All of the Intersection displays have been deployed and will be available when the stations open. The soft launch will have the Central Subway running only on weekends from November to December 2022, with daily services scheduled to begin in January 2023.
“We couldn’t be more thrilled to be a part of the first digital advertising deployment on the SFMTA system,” said Scott Goldsmith, President & Chief Operating Officer at Intersection. “Our vision at Intersection is to enhance the ways that cities connect with their citizens, and through our dynamic, state-of-the-art digital assets, the SFMTA is poised to be able to do just that in brand new ways. We look forward to our continued collaboration in bringing this energetic city the best-in-class outdoor advertising solutions that generate non-fare-box revenue for the SFMTA and amplify the transit customer experience.”
the first digital advertising deployment on the SFMTA system,
Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas and Seattle – in addition to other major regions such as Austin, Charlotte, New Jersey, Houston, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide. For more information on the SFMTA, visit www.sfmta.com. For more information on Intersection, visit www.intersection.com.
The San Francisco Municipal Transportation Agency (SFMTA) is a department of the City and County of San Francisco responsible for the management of all ground transportation in the city. The SFMTA has oversight over the Municipal Railway (Muni) public transit, as well as bicycling, paratransit, parking, traffic, walking, and taxis. We serve San Francisco by creating transportation options that are constant, practical and everywhere; we connect people with their community to enhance the economy, environment and quality of life. We operate today’s transportation system and work with our partners to plan the transportation system of tomorrow.
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.