World Out of Home Organization announces speakers for Sustainability Session at Mexico City Global Congress
Katrin Robertson, CEO of blowUP media and Stephanie Helen Scheller, Managing Partner Sustainable Solutions, Omnicom Group, are the latest speakers lined up for the World Out of Home Organization’s Global Congress in Mexico City from June 4-6.
Robertson and Scheller will provide a guide to sustainability in (D)OOH, exploring the environmental impact of media and revealing why the (D)OOH channel is greener than many people think. They will also outline the latest EU regulations and look at how sustainable best practice can transform the advertising industry and make a positive difference to the planet.
Robertson is an acknowledged expert in the field of large-format outdoor advertising. She runs the business from London and Düsseldorf and is responsible for the entire development of the blowUP media group.
Prior to her role as CEO, Robertson was Group Managing Director of the blowUP media Group and responsible for International Sales as well as the Europe-wide areas of marketing & communications and product development.
She also drives sustainability initiatives at blowUP media and as a WOO Board Director, Robertson heads up WOO’s Sustainability Task Force, which has set up WOO Sustainability, the organization’s platform of information on Sustainability.
Scheller is co-founder of OMG Sustainable Solutions and, as Managing Partner Sustainable Solutions, has been responsible for the sustainability consultancy at Omnicom Media Group since the beginning of 2022.
From delivering sustainability knowledge to developing customized end-to-end sustainability strategies for clients and media partners, she, along with her team of sustainability experts, spearheads ecological behavioral changes and fosters long-term sustainability within organizations.
As a committee member of the GMSF workstream and a participant in the EACA Sustainability Taskforce, Stephanie Helen Scheller passionately advocates for sustainability within the media industry.
WOO CMO Richard Saturley says: “The World Out of Home Organization is fully engaged in helping its members deliver against their sustainability objectives and Katrin and Stephanie, as acknowledged experts in this field, will provide a range of insights and ideas to help the industry move forward in this area.”
Click here to register for the Congress
For further information, contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies. In addition, the following OOH associations are represented on the Board: the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany, and the OMA in Australia.
Membership is open to all companies that operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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