Promoting the 988 Suicide & Crisis Lifeline

three-digit assistance hotline
Tammy Duncan-Swope

Lamar Advertising Supports Suicide Prevention Awareness Through Digital Out of Home Campaign

National campaign to raise awareness of Vibrant’s mental health services and three-digit assistance hotline launched in July for those in distress

Baton Rouge, LA – September 15, 2022 – In recognition of Suicide Prevention Month, Lamar Advertising Company (Nasdaq: LAMR) today launched a national Digital Out of Home campaign in partnership with Vibrant Emotional Health to elevate awareness of Vibrant’s mental health services and to promote the 988 Suicide & Crisis Lifeline. Vibrant is a non-profit organization and leader in delivering mental health and crisis intervention services.

message for DPAA Summit 2022

Throughout the rest of the month, Lamar billboards will feature Vibrant’s #BeThe1To hashtag and website, which provides information on the steps that can be taken to save a life. The campaign will also showcase the new #988 Suicide and Crisis Lifeline number, which automatically connects callers or texters to the National Suicide Prevention Hotline.

“Suicide tragically impacts so many families and lives in our country,” said Tammy Duncan, EVP of Human Resources at Lamar Advertising Company. “We’re hopeful that, in deploying our national digital network, everyone will know that help and hope is just a phone call, text or click away.”

The campaign will run on Lamar digital billboards across the country through the end of September.

About Lamar Advertising Company

Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with over 356,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 4,200 displays. Please feel free to explore our website or contact us at for additional information.

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#BeThe1TobillboardDPAA Summit 2022Lamarmental healthOOHsuicide
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