In response to the shocking incident last evening in Pennsylvania, we wanted to make you aware of an announcement to pause political advertising (The Hill).
There is some ambiguity around the extent of the pause across advertising platforms, and while the announcement involves one campaign entity, there may be others that follow suit.
OAAA recommends that member companies consider reaching out to and working closely with political advertising clients to assess current OOH ad buys.
As you do that, we would ask for your feedback on those interactions to continue to inform us and our membership.
Sincerely,
Mike
Mike Hershey
OAAA | EVP | Government Affairs
oaaa.org
We asked Mike to share for the record, answers to the following questions.
- Does the OAAA recommend a pause in OOH advertising?
- Is there a plan by the OAAA create an apolitical campaign calling for cooler heads in politics?
3. What has been the response to the email so far?
For background and context, Hershey tells us;
“the purpose of my email was for member awareness (of the Biden campaign announcement) and to encourage engagement with political ad clients.” Mike Hershey adds further; OAAA is currently gathering feedback and will continue to evaluate the situation. At this time, our recommendation is for companies to engage directly with their political advertising clients. As we gather input, we will continue to communicate with our OAAA membership at large.
What are your thoughts with regards to the continuation or pause of political advertising during this time period? We’d like to hear from you.
Shocking? The Man has ratcheted Up political discourse to extremes we have never seen. Catered his fascist dictator like nationalism to the lowest of the political spectrum. Driven civil discussion to a new lows. Look at what he said about Paul Pelosi. He has ginned up his base to expect and to promulgate violence, look at his rally’s. Prayers for the spectators and those who were collateral damage. But this was only a matter of time.
John, I suspect there maybe a number of readers who do not agree with your assessment. OOH Today provides a forum for all people to voice their opinion, as we list in our daily newsletter, By “OOH TODAY believes all voices, not just the loudest, must be heard “
We thank you for your share and reading OOH Today.