Burt Reynolds

Clear Channel Outdoor’s tribute to Burt Reynolds – running through Sunday across their national digital network (29 major markets), and in Florida too: Miami, Orlando, Daytona, Tampa, Jacksonville.

The #OOH creative details.

The font is a replica from the 1977 Pontiac Firebird Trans Am Reynolds made famous in the Smokey and the Bandit film. The black and gold colors reflect the colors of the Trans Am driven in the trilogy. The quote is from the 1977 film and the hat resting on the quote is from Smokey and the Bandit 2.

Above ’77 Trans Am ‘Smokey &  Bandit Car’ with Burt Reynolds, ready for auction see Barrett-Jackson