OOH MOVES
As the Outdoor Advertising Industry moves, OOH Today keeps you up to date with a summary report, every Friday. All the moves in Agency, OOH planning and buying services,, new hires, promotions, OOH Providers and Sellers. Here’s your weekly score card! The latest 26 #OOH related changes.
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OOH People Moves
Moving In —Hired
Moving In
HIRED, Vice President Product, Analytic Partners, NYC
Previous-
Marketing Evolution, Vice President Product Owner, NYC, 1+ yr
Dentsu-Aegis, Sr VP, Director Insight, NYC, 6 yrs
Telmar Information Services, VP Director, NYC 12 yrs
Gannett Outdoor Group, Director Marketing Research Systems, 12 yrs
Moving In
Jackie Woodward,
HIRED, CMO, Bojangles’ Restaurants, Charlotte, NC
Previous-
Craft Brew Alliance, Director Board of Directors, Portland, OR, 2 yrs
Krispy Kreme, CMO, Winston-Salem, 2+ yrs
Moving In
Tara Lynch,
HIRED, Associate Media Director, Publicis Media, NYC
Previous-
Zenith, Supervisor ,NYC, 1+ yr
OOH Pitch, Sr. Media Planner, NYC, 2 yrs
Moving In
Christopher Augmon,
HIRED, VP, OOH Media Strategy at EMC Outdoor, Chicago
Previous-
Clear Channel Outdoor, AE, Chicago, 2+ yrs
Moving In
David Claussen,
HIRED, Account Executive Data Monetization, Diablo Media, Denver,
Moving In
Brad Rosenthal,
HIRED, Vice President Sales at STRONG Digital Media, NYC
Previous-
Branded Cities, Sr. National Account Manager, NYC, 2+ yrs
Cemusa, National AE, NYC, 4+ yrs
Moving In
Logan Carey,
HIRED, Graphic Designer, Talon Outdoor, Colorado
Previous-
Grandesign ,Graphic Designer, Colorado, 1+ yrs
Moving In
Bridget Russo,
HIRED, SVP Brand Communications at EILEEN FISHER, INC., NYC
Previous-
Modern Meadow, CMO, Brooklyn, 1+ yrs
Shinola, CMO, Detroit, 5+ yrs
Moving In
Ellen O’Malley,
HIRED, VP National Sales, PaydayPERX, Dallas
Previous-
Outfront Media, Sr. National Sales AE, Chicago, 11 mos
Van Wagner ,Sr. National Sales AE, Chicago, 1+ yrs
Fuel Outdoor, Sr. National AE, Chicago, 3+ yrs
Moving In
Alyssa Gorman,
HIRED, Assistant Media Planner, FCB Health, NYC
Previous-
Rapport WW, Media Associtate, NYC, 2 yrs
Moving In
Katherine (Zielsdorf) Baker,
HIRED, Digital Marketing and Communications Specialist. Inspira Health Network, Philadelphia
Previous-
Agency 51, Communications Manager, Philadelphia, 2+ yrs
Moving In
Tim Cronin,
HIRED, VP of Sales, AAX, Boston
Previous-
Outfront Media, DOOH, Video and Mobile Innovation, Boston, 1 yr
Moving Up —Promoted
Moving Up
Jackie Grano,
PROMOTED, Associate Media Director, MullenLowe US, Winston-Salem, NC
Previous-
Broadcast Media Supervisor, Winston-Salem, 3+ yrs
WestRock, Project Manager, 1+ yr
Mullen, Alternative Media Supervisor, Winston-Salem, 11+ yrs
Moving Up
Anita Dierker,
PROMOTED, Regional Sales Director, JCDecaux, Dallas
Previous-
JCDecaux, Regional Sales Manager, Dallas, 6 mos
JCDecaux, AE , Dallas, 2+ yrs
Moving Up
Katherine Quinlan,
PROMOTED, Consumer Insights Associate, Posterscope, NYC
Previous-
Posterscope, Consumer Insights Assistant, NYC, 1+ yrs
Moving Up
Bill Lea,
PROMOTED, Director of Media Services, rEvolution, Chicago
Previous-
rEvolution, Associate Media Director, Chicago, 1+ yrs
Starcom, Media Supervisor, Chicago ,5+ yrs
Moving Up
Adam Saft,
PROMOTED, VP Finance, Transit & Strategic Partnerships, Outfront Media NYC, 13 yrs
Previous-
Outfront Media, Sr. Director, Finance, Strategic Partnerships, NYC, 3 yrs
Outfront Media, Sr Director of Financial Planning & Analysis, NYC, 10 yrs
Alloy, Assistant Controller, NYC, 4 yrs
Moving Up
Oliver Newton,
PROMOTED, General Manager, JCDecaux, Sydney, Australia, 12+ yrs
Previous-
JCDecaux, National Sales Director,Sydney,12+yrs
Moving Up
Alexa Kentfield,
PROMOTED, Manager, Sales Strategy & Solutions at OUTFRONT Media,
NYC 3+ yrs
Previous-
Outfront Media, Specialist, Sales & Strategy Solutions, NYC, 1+ yr
Moving Up
Nicholas Barratt,
PROMOTED, Sr. Director, Specialty Media, Outfront Media, LA
Previous-
Outfron tMedia, Sales Director, Specialty Media, LA 4+ yrs
Moving Up
Sean Rigby,
PROMOTED, National Revenue Director at oOH, Sydney, 8+ yrs
Previous-
oOH, NSW Sales Director, Sydney, Australia, 5+ yrs
Moving Up
Josh Campbell,
PROMOTED, Senior International Acct Mgr at PSI Advertising, London, 11 mos
Previous-
PSI Advertising, International Account Manger ,London, 10 mos
Kinetic, Account Manager, London, 1 yr
Moving Up
PROMOTED, Director People Operations, Analytic Partners, NYC
Previous-
Analytic Partners, Associate Director, Talent Acquisitions ,NYC, 2+ yrs
Moving Up
PROMOTED, Sales Manager at Lamar Advertising Company, Ashland, KY, 20+ yrs
Previous-
Lamar, Sales Executive , 20+ yrs
On the Street
The remaining Fairway Outdoor inventory is rumored to have been sold to a long time OOH Operator headquartered in the West. Our two sources are 99.9% certain of the agreement, but we’ll hang on a little longer until we receive our policy driven, ‘independent 3rd source verification.’ It has to seem like an eternity for those employees in the markets who were not scooped up by Lamar in the initial purchase. Time for them to get their lives back. The new buyer does not have any overlapping footprint, so most everyone should be safe.
We reported a week before the official announcement back in December 2018, Lamar Advertising Company acquired Fairway Outdoor Advertising’s billboard operations in five U.S. markets, with a total of approx 8500 faces, from GTCR, LLC for a purchase price of $418.5 million. The former Fairway, now Lamar, new operations included Greenville/Spartanburg, South Carolina; Raleigh-Durham, North Carolina; Greensboro/Winston-Salem, North Carolina; Athens, Georgia; and La Crosse, Wisconsin.
Fairway had approximately 20,000 bulletins, posters and digital billboard faces across key metro areas in 15 states in the Southeast, Southwest and Midwest regions. The ‘New Western Owner’, should pick up over 11,000 faces.
Agency News
GNC selected Cincinnati-based independent agency, Empower as its media agency of record.
Empower is media agency of record for jerky brand Jack Link’s. The agency’s client roster also includes Wendy’s, Bush’s, Famous Footwear, Brooks Running, PetSmart, Gorilla Glue and Ashley HomeStore.