oOh!media Names Leadership Team for Innovation Hub POLY
POLY, the creative and content innovation hub from oOh!media, has announced the leadership team who will work alongside advertisers and agencies to push Out of Home’s creative boundaries.
Launched in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.
| Creative director Peter Galmes is an award-winning marketing specialist with expertise in digital, experiential, PR and social. With over 20 years’ experience, he joins POLY from Ogilvy and has worked at other leading agencies including We Are Social, DDB and TBWA on some of the world’s biggest technology, pop-culture, and entertainment brands, including Netflix, Samsung and Volkswagen. | |
| Tara Iwamoto is POLY’s head of operations and creative and was previously director of studio operations at oOh! She joins from US-based pop-culture site POPSUGAR, where for seven years she held senior leadership positions with responsibilities for driving strategy, operations, and innovation. | |
| Head of content, Raen Waghorn-Hughes, is a content and marketing professional with more than 10 years’ experience across both publisher and brand operations at publishers including Junkee Media and Fairfax. | |
| Rounding out POLY’s leadership team is production director Richard Moore who has over six years’ experience working in Out of Home starting at oOh! three years ago as creative production manager before being promoted to lead the company’s production capabilities. |
About oOh!media
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences.