oOh!media Expands Digital Retail Network

oOh!media expands digital retail network, including landmark mega screen at Melbourne Central

Sydney-: oOh!media has secured one of Australia’s largest retail curved wall-mounted LED digital screens at Melbourne Central as part of a major rollout of 23 new and upgraded digital assets by GPT Group across its premium retail centers.

Spanning 40 meters long, the first-of-its-kind digital clock wrap installation at the landmark CBD Melbourne Central leverages the famous Melbourne Central Clock which draws crowds daily with its grand mechanical display, providing brands with the opportunity to connect with 53 million annual visitors passing through this iconic Melbourne retail environment.

In addition, 12 high impact digital screens at the entrance and exit of Melbourne Central’s station have been installed. Spanning three consecutive columns wrapped with full-motion digital screens, they deliver seamless storytelling in a high-traffic commuter environment. Two high-impact digital screens positioned above the escalators to and from the railway station have also been added to the suite of new digital assets.

Shopping center sales rose by six percent to $173 billion last year and oOh! added 35 new centers and 500 digital panels to its Retail portfolio which now sits close to 450 centers nationwide. Reaching the most shoppers of any Out of Home company, oOh!’s Retail network generates a 35% greater return on marketing investment than any other provider*.

At Highpoint Shopping Centre in Melbourne West, Victoria’s third-largest shopping precinct, a large format portrait screen in the heart of the center has been upgraded providing greater screen quality. Two new double-sided portraits have also been launched. A new double-sided portrait at Rouse Hill Town Centre in Sydney’s north-west has been added.

Melbourne Central, Highpoint, and Rouse Hill collectively attract over 70.7 million visitors annually and generate $2.43 billion in sales. oOh! renewed a long-term agreement with GPT Group last year.

Robbie Dery, chief commercial operating officer at oOh! said: “Our continued commitment to launching premium digital Out of Home assets with GPT reinforces our position at the forefront of market-leading advertising solutions for brands. The launch of the digital clock wrap, along with 23 new digital assets across key GPT retail centers provides unparalleled opportunities for advertisers to engage millions of shoppers when they are in high-impact environments. We’re looking forward to another strong year in retail and the addition of innovative new digital assets will boost this significantly.”

*Analytic Partners Market Mix Modelling study 2024 

About oOh!media
oOh!media is the #1 Out of Home company in Australia and New Zealand.  We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results.  We have over 35,000 assets across our national digital and classic network that reaches over 99% of metro Australians and 72% of metro New Zealanders every week.  Each asset plays an important role in the communities they are located, creating engaging environments that inform, entertain and inspire, while connecting brands with audiences at scale.  From humble beginnings in 1989, we’ve grown into the #1 Out of Home company in Australia and New Zealand. Listed on the ASX, with annual revenues of $634m in 2023, we employ over 900 people who all proudly live our purpose. We are oOh!media, and we are unmissable . Find out more at oohmedia.com.au