oOh!media adds 35 shopping centers to expand retail center portfolio
Sydney – oOh!media today announced the addition of 12 new shopping centers across Australia to its expanding retail media portfolio. Additionally, the company has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centers in Adelaide.
The 12 new oOh! retail centers, located across every Australian mainland state are prime destinations for essential shopping needs. They include Town Hall Square in Sydney’s CBD: A busy thoroughfare convenience center connecting Town Hall train station to Kent Street; Kingston Village Square in Victoria, Market Central in Lutwyche, Queensland, situated in one of Brisbane’s emerging suburbs, and the Butler Central in WA.
In South Australia, oOh! has added 23 retail centers in Adelaide following its acquisition of Blue Tongue Outdoor. The deal extends oOh!’s long-term partnership with Blue Tongue Outdoor, and involves its owner, David Widdop, who will now work within oOh! to implement the commercial network strategy across South Australia.
oOh! continues to invest in its Retail network, accelerating the digitization of its center’s. In the past six months the company has installed over 200 new digital screens across the country and completed digital upgrades at more than 20 centers, including nine of the 12 newly acquired ones. Furthermore, oOh! has completed the installation of digital screens at more than 50 Drakes Supermarkets stores in South Australia and Queensland.
Robbie Dery, chief commercial operating officer, oOh!, said: “Our investment in adding these retail centers reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. This expansion ensures we can deliver impactful, real-time engagement where it matters most.
“Fully digitizing our retail network and leveraging advanced digital capabilities and data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients.”
David Widdop of Blue Tongue Outdoor, added: “We’ve had an amazing partnership with oOh! since 2008, and I’m excited to continue working with the team. oOh!’s expertise in Out of Home is unrivalled, and I am eager to collaborate with them on managing the transition across 23 of our retail centers in South Australia.”
As a leader in Out of Home retail media, oOh! has digital assets across large, medium and small retail centers around Australia offering agencies and advertisers unparalleled access to shoppers along the path to purchase. Plus, oOh!’s exclusive out of home data agreement with Unpacked by Flybuys and partnership with Westpac DataX, that taps into weekly consumer behavior across more than 12 million transacting customers across 800 buyer segments, means brands can plan and measure campaign effectiveness with more precision than ever before.
About oOh!media
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences.
The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centers, airports, train stations, bus stops, office towers, and universities.
Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $633.9 million in 2023.
The company invests heavily in technology, and is pioneering the use of sophisticated data techniques that enable clients to maximize their media spend through unrivalled and accurate audience targeting. Find out more at oohmedia.com.au