🦃 OOH Today’s Thanksgiving Roll Call:

Gratitude, Fun & a Light Roast of Every Corner of the Industry

This Thanksgiving, OOH Today is giving thanks the only way we know how:
With sincerity… and a healthy dose of “we love you, but also we see you.”

Let’s begin.

🙏 Agencies

You beautiful, overcaffeinated strategy warriors.
We are thankful for your brainstorm decks, your POV memos, your “big idea that changes everything,” and your annual rediscovery that “out of home is actually really impactful!”

You turn “We have $12K and a logo” into “Let’s take over the city.”
You bring creativity, collaboration, and chaos — occasionally in that order.

We love it when you put OOH on the plan.
We love you slightly less when you say, “Let’s wait for digital attribution.”
(It’s been 15 years. We’re still waiting.)

🙏 Media Owners (Lamar, Clear Channel, Outfront… and the 14,000 independents)

We are thankful for your billboards, your screens, your rate cards, your “value-added bonus weeks,” and the way you swear your faces see exactly 487,932 impressions a day, give or take.

You are the backbone of this industry — the steel, the vinyl, the LEDs, the “trust me, it’s a great location,” the political calling cards, the Obie vote whisperers, the doctors of This Board Is Definitely Not Obstructed.

You say you’re all competitors, but we know the truth:
You’re a dysfunctional, lovable, highway-spanning family.

🙏 Creative Directors

Rob Jackson, Eddy Herty, Melody Roberts, and Michael McGraw. The Obie winners and the almost-winners. The Cannes dreamers. The “I need bigger type” purists. The “fewer words, please, I’m begging you” saints.

We are thankful for your brilliance.
For the ideas that make people stop, stare, laugh, gasp, and photograph.
For fighting the good fight against clutter, corporate committees, and the dreaded wall of copy.

You win awards, inspire the industry, elevate the craft, and occasionally release an ad so good the media team demands “another one just like that, but for 17 markets by tomorrow.”

We love you. Don’t change. Except maybe add tracking URLs that don’t break?

🙏 Measurement Vendors

Bless your attribution-loving hearts.
You are the reason every campaign gets 47 dashboards, 12 PDFs, 4 “methodology explainers,” and one final report nobody reads until the renewal meeting.

Thank you for:
• the beautifully colored heatmaps
• the foot traffic uplift models
• the “unique device exposure curves.”
• and the scientifically precise phrase “statistically directional.”

You’re trying your hardest, and that’s what counts.
(But if one of you unlocks perfect attribution… call us first.)

🙏 Ad Tech, Programmatic, and Anyone Who Has Ever Used the Phrase ‘Unified Supply.’

We give thanks for your ambition, your eCPMs, your demand pipes, your optimization layers, and your uncanny ability to make a 14-step workflow sound effortless.

You make OOH faster, more innovative, more dynamic — and occasionally more confusing.
You turn screens into ecosystems and inventory into marketplaces.

Even if we don’t understand every acronym, we appreciate the hustle.

🙏 Vendors: Printers, Installers, Fabricators, Tech Wizards

Without you, there is literally nothing to buy.
No vinyl, no mesh, no posters, no LEDs, no spectaculars, no giant inflatable product shaped like a burrito.

You climb structures, work overnight, survive weather, conquer cranes, and save campaigns with “we can get it done, but it might cost a little extra.”

We respect you. Deeply.

🙏 Clients & Advertisers

You are the reason this whole circus exists.
Thank you for trusting OOH.
Thank you for the budgets, the briefs, the approvals, and the faith.

But also:
Thank you for sometimes giving us creative so bad that it becomes a teaching moment for the entire industry. We appreciate the content.

You keep this business alive — even when you write “make the logo bigger” for the 47th time.

🙏 Subscribers of OOH Today

You’re the real MVPs.
You read us daily. You comment. You engage. You forward articles internally with subject lines like “See??!”

You’ve stuck with us for years — even when we rant, spill tea, or politely question whether a campaign is “ambitious” or “just a QR code fever dream.”

We are thankful for each of you — your engagement, your support, and your role in strengthening our industry community every day.

🙏 The OOH Industry as a Whole

After 46 years in this glorious, unpredictable, neon-lit business…
We remain grateful for one thing above all:

Out of Home never stops being interesting.
Not for a day. Not for a minute. Not for a single impression.

Here’s to another year of:
• bigger screens
• better creative
• fewer 200-word billboards
• and more ideas that make people look up

Happy Thanksgiving from OOH Today —
where the gratitude is genuine, the snark is occasional,
And the love for this industry is permanent.

🦃❤️🪧🔥

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