Don’t Lose Planning Considerations. Is it 2010 All Over Again?
The Billboard Podcast Your Boss doesn’t want you to listen to
The Board Room’s Directors take on Talon America memo Advising OOH Owner cooperation for OOH planning and RFP consideration.
An anonymous source, shared she received an ‘advisory’ from Jonathan Conway, Chief Operating Officer at Talon America. The request is not unlike emails we recall receiving in the early days beginning around 2010 by fledgling automated formats from the likes of Starcom for DoMedia, from Kinetic, AdPro and others. Similar to the suggestions of those early days, Talon advises the recipients of the email, media owners and ad units, that are not registered and uploaded to the GeoTrak and AdQuick systems, will not be viewable by Talon America client teams, and therefore may not be considered in pre-planning and pre-RFP stages. “May not be considered in pre-planning and pre-RFP stages.” Our experience in the ‘old days’ was, you better get on the bus, register and upload. Particularly if you are in a competitive market. And who isn’t these days?
What are your thoughts on the advice by Talon America? Hear what the OOH Today Board Room has to say.
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Warning some of the commentary can be rough, if you want candy coated comments, delete and move on.
The Board Room offers their expert opinions and experienced thoughts on what it means for the future of Out of Home advertising.
Listen to Podcast #62 – 17 min. secs. Click the orange circle/white arrow below
The Board Room
Experienced OOH professionals debate of the challenges facing the OOH Industry Today
OOH Experts / Board Members:
Bob Wolfe, Founder and President of Outselling, Inc
Todd Hansen, President, Sun Outdoor
Jeff Joaquin, Co-founder President Marquee Media
Jack Sullivan, OOH Media Consultant, email: jsulli2703@gmail.com
Daniel Wilkins, Founder, Agency672
Moderator: Brent Baer, Publisher, OOH Today
“You don’t want a non-expert representing OOH.” And we will add, you don’t want to listen to or take advice from one either. Insights from OOH Experts.
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OOH Today’s Podcast is produced and edited by Will Farmer
Podcast 62
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