OOH Today’s Podcast 12
The Board Room
OOH at 10,000 Feet —5 Exit Statements
The Board fills in the blanks with one word answers
The 5 statements are:
1. Programmatic buying platforms have been taking credit in contributing to OOH’s increase in revenue growth. The effect of automated platforms in OOH growth is blank responsible for the increase OOH revenues (digital or otherwise).
2. DOmedia’s recent changes are a blank for the rest of the automated/programmatic OOH buying platforms.
3. If it comes down to one item, the single best solution for increased OOH revenue comes down to
3a. Rate the skill set of sales people in the OOH Industry
4. The floating digital billboard on the river in the NYC is blank and on Sept 11 was blank .
Of course, The Board could not always stop with one word. Many answers and comments will surprise. But with their hands on the pulse of the OOH Industry their insights are very revealing.
The Board Room
OOH Experts / Board Members:
Jack Sullivan, Todd Hansen and Bob Wolfe
Podcast #12 —25 minutes —Click the orange circle/white arrow below to listen
Board Room Directors:
Todd Hansen, General Manager, Sun Outdoor
Bob Wolfe, Owner, Outselling, Inc
Jack Sullivan, OOH Media Professional and Adviser
Brent Baer, Moderator, Publisher, OOH Today
OOH TODAY —The outdoor advertising industry’s only independent voice.
‘The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.
We encourage you to share your opinions, comments and experiences on the issues and answers presented in today’s podcast. Please submit questions for our panel to BillBoard@OOHToday.com
About our pod ‘CAST’ —Our format welcomes a panel of OOH professionals who are experts in all that is Outdoor Advertising. The group represents billboard owners, advertising agencies, and associations, who deliver a lively discussion of current OOH issues. Listen to the issues of the day affecting the Outdoor Advertising Industry as we examine media owners, creative, ad sales, ad-tech and media executives, offering thought leadership and valuable takeaways. Our audience is comprised of Outdoor Advertising related professionals including Owners, Vendors, Advertising Agencies and Brands who desire to learn more through frank, intimate and non scripted conversations.
OOH TODAY —The outdoor advertising industry only independent voice
Podcast produced by William Farmer