OOH News You Should Know Today (1/25)

OOH News You Should Know Today 

A roundup of the latest industry headlines that should be on your radar.

Sphere Scores Big for Super Bowl

Only two brands will appear on the Sphere’s exosphere on Super Bowl Sunday, February 11th, paying what is believed to be $1.5M-2M for a 12-hour takeover. Inventory is sold out for the entire week leading up to the Super Bowl, the Sphere confirmed, with rates increasing as game day approaches.

Read the full story on AV Interactive.

Industry Leaders Expect 2024 To Be a Year of Advertising Fun

From relevance and risk-taking to swagger and the “Great Negotiation,” industry leaders share their 2024 predictions at Campaign’s annual “Year Ahead” breakfast briefing in central London.

Read the full story in Campaign UK.

Samsung Launches In-Store Engagement Program

Samsung is testing a pilot program at several Chevron ExtraMile stations on the West Coast that will incorporate AI-powered social media, real-time local weather forecasts, and “Sam the Sommelier” – a digital human poised to interact with customers and provide recommendations for wine pairings with their food purchases.

Read the full story on Samsung.

Free Foot Traffic Reports Designed to Boost Hyperlocal Billboard Buys

In an effort to help facilitate hyperlocal billboard buys, adtech firm DOmedia has partnered with Placer.ai, a location analytics firm, to launch a free service called PeopleToMySpot that offers free foot-traffic reports for any zip code in the US. PeopleToMySpot.com gives local marketers and business owners insight into the foot-traffic patterns near their bricks-and-mortar locations so they can plan and run hyperlocal campaigns via DOmedia’s local advertising platform, BillboardsIn.com

Read the full story in 16:9.

Grand Visual Team Shares Their 2024 Predictions

The year ahead is going to be shaped by several factors including continuous digitization, further adoption of AI, programmatic, personalization, and a renewed focus on creativity thanks to AI, according to the Grand Visual team. Explore all the OOH trends they expect will emerge or evolve in the year ahead.

Read the full story in LLB.