OOH News You Should Know Today (1/18)

OOH News You Should Know Today 

A roundup of the latest industry headlines that should be on your radar.

OOH & Gamification 

OOH is increasingly becoming a channel of choice for brands looking to promote their gamification efforts. Explore three brands – Chick-Fil-A, The NY Times, and Space Invaders – who recently used OOH to amplify their gamification strategies.

Read the full story in Chief / Marketer.

2024: The Year of Connectivity

Posterscope’s innovation director outlines four predictions for OOH this year, from “embracing tech with a human touch” to “connecting DOOH and retail media.”

Read the full story in The Media Leader.

Linktree Launches First OOH Campaign 

Social media reference landing page Linktree has unveiled its first OOH campaign ‘All Together on Linktree’, giving seven rising creators a good, old-fashioned viral moment on a Times Square billboard.

Read the full story in AdNews.

Global and D&AD Launch Free OOH Masterclass

UK media owner Global has partnered with D&AD, a British educational organization, to create a free OOH masterclass that explores what makes outdoor so exciting for creatives. From landscape to location, contextual data to budget, ad industry pros share their expertise in three, 60-minute modules.

Read the full story in Marketing / Beat.

DPAA’s Barry Frey on CES 2024

DPAA President and CEO Barry Frey covered the challenges, opportunities, fears, and innovations for the DOOH industry during a conversation with Assembly Global CEO Rick Acampora in the Stagwell Content Studio @ CES 2024.

Watch the full interview on YouTube.

Clear Channel Launches National Mentoring Month Campaign

Timed to coincide with National Mentoring Month, Clear Channel has partnered with Big Brothers Big Sisters of America to launch a nationwide OOH campaign elevating the importance of one-to-one mentoring. The “Game Changers” campaign features prominent Black men who embody the transformative power of mentorship, including Daymon John of “Shark Tank” and Solomon Thomas of the New York Jets.

Read the full story on OOH Today.