OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Duck, Duck, Billboard: Yellow Fowl Run Amok Across 9 States
Adams Outdoor’s wordless red boards starring a lone yellow duck are live in 18 markets across nine states—built to spark curiosity and “unskippable” attention—with a late-August reveal and a LinkedIn poll stoking guesses.
2. Proud Boys Ad by Illinois High School Prompts Outrage
A recruiting billboard for the extremist group went up about 1,000 feet from Central Community High School in Breese, Illinois, listing a local phone number. Residents and Gov. JB Pritzker condemned the ad and the board owner relocated the panel.
3. Australia OOH H1 Up Nearly 18%
Australia’s OOH market rose 17.86% year over year in H1 2025 to $697.3M, according to the Outdoor Media Association, with DOOH now accounting for 76.1% of spend. By category: billboards +16%, street furniture/other +14%, retail/place-based +14%, and transport +36%.
4. Ocean Outdoor Adds Cameras & Motion Control to Flagship Screens
Five UK sites are getting new LCD/LED panels, pinhole cameras, and skeletal tracking to power Ocean Lab’s interactive Deepscreen/3D campaigns as part of a network modernization.
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