OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Bold Billboard Campaign Calls Out Billionaire Power Grab
More Perfect Union launched a billboard campaign across nine states, spotlighting billionaires like Musk and Bezos with messages about corporate exploitation of working-class Americans.
2. High Schooler’s Design Chosen for Statewide Campaign
Oregon student Fatima Hernandez Lopez won a statewide contest with her billboard slogan, “Speed thrills but kills,” aimed at curbing work zone crashes. Selected by state and industry officials, her design will be featured on highways to raise awareness about the dangers of speeding near road crews.
3. Daktronics Releases Eco-Conscious Billboards
Designed for dense cityscapes, Daktronics’ new DXB-1000 digital billboard blends sustainability with performance. By using advanced surface-mount LEDs and a simplified internal design, the display reduces power consumption and maintenance needs—cutting energy use by 30% while delivering vibrant, high-resolution visuals ideal for close-range urban viewing.
For the Love of OOH, Please Subscribe!!!