OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Global OOH Revenue to Hit $49B in 2025
OOH ad revenue reached $46B in 2024, up 10% from 2023, and 2025 is expected to see $49B in revenue, World Out of Home Organization president Tom Goddard told delegates at WOO’s Annual Congress in Mexico City last week. [OOH Today]
2. Billboards Across Damascus Thank Trump
Billboards thanking President Trump have popped up across Damascus, Syria’s capital city, thanking him for lifting sanctions and normalizing the relations between the US and Syria. [CNN]
3. Study: Large-Format DOOH Commands 5x More Attention Than Online Ads
Premium large-format DOOH ads capture five times more attention than online digital formats, according to a new study by Ocean Outdoor and Lumen. The research also shows this format significantly boosts brand recall, choice, and desirability. [The Media Leader]
4. The Economist Runs Punchy OOH Campaign
In a series of one-off OOH placements, The Economist has taken over billboards under bridges and at intersections with provocative statements such as “Make AI worried you’re going to take its job”, “Don’t jump to conclusions. Stroll there while enjoying the view” and “Do you have an unprompted opinion?”. [Marketing Interactive]
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