OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Missing El Paso Teens Featured on Billboards
A digital billboard campaign featuring missing El Pasoans, Jean Gabriel Benitez and Allison Garcia, is being launched in El Paso. The campaign is part of National Missing Children’s Day and aims to raise awareness and generate leads. [El Paso Times]
2. New DOOH Startup: Life Space Digital
There is a new DOOH player in the industry called Life Space Digital, featuring screens in residential buildings, office towers and shopping malls. The independent company is led by an experienced team of former executives from Focus Media, one of the world’s fastest-growing DOOH companies, and other seasoned industry experts. [OOH Today]
3. OUTFRONT Uses Old Billboards as Tarps After Tornado
After an EF3 tornado devastated parts of St. Louis, OUTFRONT repurposed old billboard vinyls as emergency tarps to help residents cover damaged homes. [KSDK]
4. Maricopa County Launches Heat Relief Campaign
For the second year in a row, Clear Channel and Maricopa County have teamed up for a billboard campaign to educate people across the Valley about critical, local heat relief resources to help keep them cool down during the hotter months including more than 200 heat relief sites. They will also promote the free, 24-hour 211 information service. [KTAR News]
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