OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Indiana Bans Marijuana Billboard Advertising
Indiana has passed a new law banning marijuana billboard and flyer advertising, targeting promotions from out-of-state dispensaries despite marijuana remaining illegal in the state.
2. Scratch-and-Sniff Armpit OOH Ads
Billie has debuted its first interactive OOH campaign with armpit-inspired posters scented like its new Coco Villa deodorant. The coconut-vanilla scratch-and-sniff posters are placed across NYC.
3. Billboard Company Owner Fined
The Missouri Ethics Commission has fined billboard company owner Curtis Jared $21,500 for illegally supporting school board candidates through unregistered political contributions.
Source: Springfield Daily Citizen