OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1.The Real Coachella
As crowds flock to Coachella, 10 billboards across the valley spotlight the often-overlooked farmworkers who power the region’s economy. Launched by nonprofit TODEC Legal Center, the “Real Coachella” campaign aims to honor immigrant labor and raise awareness of workers’ rights.
2. Is Space the Next Frontier for OOH Ads?
As Jeff Bezos plans a spaceflight with his fiancée and celebrity guests, and Elon Musk continues to dominate the satellite sphere, the UN’s Committee on the Peaceful Uses of Outer Space is raising alarms over the growing potential for Out of Home advertising in orbit—warning that space billboards could disrupt astronomy and set a troubling precedent for commercial use of the night sky.
Source: More About Advertising
3. Big Brands Double Down on OOH
OOH advertising surged to $9.13B in 2024—up 4.6% from the previous year—fueled by major brands like Apple, McDonald’s, and Amazon embracing both scale and innovation. OAAA’s latest MegaBrands report shows how digital formats, strategic media mix investments, and rising categories like legal and political are redefining OOH as a lead channel in modern marketing.
4. Making OOH Relevant for the Performance Age
David Krupp, global CEO of billups, outlines his game plan to bring measurability, ROI, and excitement to OOH — a space notoriously low on the priority list for many marketers.
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