OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Pro-abortion Rights Ad Rejected by Times Square Billboards
The coalition Don’t Ban Equality tried to run an abortion rights campaign on billboards in Times Square leading up to the Supreme Court’s oral arguments in a case deciding the accessibility of abortion pill mifepristone, but the ads were rejected because it was considered a political topic.
Read the full story on yahoo!finance.
Study Examines How Office Workers Connect With Indoor Advertising
COMMB teamed up with Captivate, LLC and PATTISON Outdoor to a study focusing on the office environment and how observers connect with indoor advertising. They delve into individuals who have screens in their office buildings, their exposure to these screens, their opinions on effectiveness, action taken after exposure, as well as their patterns of navigating throughout these office environments.
DOOH Market Set to Reach Nearly $ 41.54B by 2029
The global Digital OOH market size is expected to grow at 9.28% throughout the forecast period, reaching nearly $ 41.54B by 2029, with North America holding the largest slice of the pie.
Read the full study from Maximize Market Research.
Foaming 3D Billboard Promotes Intuition Razor
Intuition recently launched 3D billboard in London featuring their 2-in-1 razor. The special build creatively demonstrates the use of razor which has a built-in shaving foam function: once per hour, foamy suds can be seen escaping the razor. The campaign will be amplified through paid social activations across Meta and TikTok.