OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
C-Suite Sweep at Loop Media
Loop Media co-founder Jon Niermann has stepped down as CEO to focus on revenue and distribution at the company as it explores cost cutting measures. He will remain on the board. COO/CMO Randy Greenberg will also be stepping down and CRO Bob Gruters has resigned.
Read the full story on BusinessWire.
Billups Launches Global OOH Sustainability Solution
OOH agency Billups has partnered with the carbon intelligence platform Cedara to accurately measure and report the environmental impact of their clients’ OOH and DOOH campaigns. Billups is the first OOH agency to leverage Cedara’s carbon measurement platform.
Read the full story on Martechcube.
Extending OOH Campaigns Through Social
Go big, think broader, and embrace copy and context – Quan Media Founder & CEO Brian Rappaport shares his tips for creating organic social impressions with OOH.
Read the full story on eMarketer.
OOH is a Key Player in the War for Talent
Read the full story on LinkedIn.