OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Uber Has Landed in London
In collaboration with London Gatwick Airport, Uber has launched a unique OOH campaign, designed by Mother, that creatively communicates the message, “You’re almost there.”
2. Talon Expands Global Footprint
Talon has acquired Out of Home Masters, the largest independent OOH specialist in the Netherlands. With billings exceeding €26 million, the agency delivers data-driven campaigns for renowned brands and agencies such as Havas Media, Talpa Radio & TV, Hunkemöller, Coolblue, Enterprise, Swappie, Flink, Pathé and Tony Chocolonely. The OOH Masters name will continue in the short term.
3. WOO to Host OOH Tokyo Conference
WOO has teamed up with Japan’s OOH industry to host the first-ever OOH Tokyo Conference on February 20, 2025. With Japan’s OOH market ranked third globally, the conference will focus on fostering international cooperation and sharing Japan’s unique success stories and cutting-edge advancements with the global industry.