OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. T-Mobile to Acquire Vistar
T-Mobile is set to pay approximately $600M in cash to acquire Vistar Media. The transaction is expected to close in Q1 2025.
2. Adams Acquires Cee Media
Adams Outdoor has acquired Wisconsin-based billboard company Cee Media, adding 100 billboards to its Midwest presence.
Source: OOH Today
3. Stroer Considering Sale of Outdoor Division
Advertising marketer Stroer is considering the sale of its outdoor advertising division as financial investors have made initial offers. Stroer did not name any potential buyers.
4. Clear Channel to Sell Europe-North Business
Clear Channel Outdoor is selling the Europe-North section of its business to a subsidiary of Bauer Media Group for $625M in cash as part of its strategy to focus more on the U.S. region. The transaction is expected to close in 2025.
Source: OOH Today
5. 2025 OOH Trends
Talon OOH explores the key trends and innovations shaping the future of OOH advertising, from the rise of programmatic and data-driven campaigns to the growing emphasis on sustainability and experiential marketing.
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