OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Most Controversial Billboards of 2024
Find out why Bumble‘s fumble and Calvin Klein‘s FKA Twigs ad provoked such strong reactions.
2. Predictions for Retail Media Networks in 2025
Despite the rise of new retail media networks, Amazon and Walmart are expected to capture over 84% of retail media ad spending next year.
3. Registration Now Open for 2025 OOH Media Conference
OAAA’s 2025 OOH Media Conference is set to take place May 5–7, 2025, at the Omni Boston Hotel, featuring speakers like Kraft Heinz CMO Todd Kaplan, Rite Aid CMO Jeanniey Walden, and generational researcher Jason Dorsey to explore the power of OOH advertising in today’s marketing landscape.
4. Traditional OOH More Carbon-Efficient Than Programmatic Ad
Billups’s inaugural carbon emissions intensity study with Cedara measured the carbon efficiency of traditional OOH advertising in comparison with non-OOH channels including programmatic display, video and CTV advertising. The results? Compared with programmatic video CTV specifically, billups-delivered traditional OOH campaigns were 336% more carbon-efficient.
5. OOH to See 9.7% CAGR by 2031
The OOH advertising market is expected to reach $61.95B by 2031, growing at a 9.7% CAGR from 2024 to 2031, driven by the increasing use of digital billboards.