OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
OUTFRONT Media Gains 22% in 6 Months
Shares of OUTFRONT Media OUT have gained 21.9% in the past six months, outperforming its industry’s growth of 10.7%. Its diverse portfolio, efforts to bolster its digital presence, and strategic acquisitions over the years have enabled it to ride the growth curve so far. But will the trend last?
New 3D LED Spectacular Wraps Venetian’s Clock Tower
A new 3D LED display featuring enhanced 3D anamorphic animation effect fully wraps the three-sided facade of the Venetian’s Clock Tower. The innovative installation is strategically positioned to showcase dynamic visual content, including a promotional video for the upcoming Formula 1 Las Vegas Grand Prix.
Walmart Ad Business Grows 28% in Q3
Walmart grew its global advertising business by 28% in Q3, which includes a 26% growth in revenue for its retail media platform Walmart Connect.
Franklin Outdoor Advertising Buys Houck Outdoor Billboards
Franklin Outdoor Advertising, a third-generation, family-owned business, has acquired Houck Outdoor’s 38 billboard assets, making Franklin the largest Minnesota-based billboard company with 943 faces throughout Minnesota and Western Wisconsin.