OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
DOOH Driving OOH Growth
WOO President Tom Goddard told the WOO Europe forum in Milan this week that DOOH is driving OOH advertising growth, accounting for 40% of revenue while representing less than 10% of locations.
November Named Retail Media Month
DPAA has announced November as Retail Media Month in an effort to highlight the role of in-store Retail Media Networks in transforming brand advertising through the DOOH ecosystem. DPAA will provide a series of webinars, events, and digital resources targeting brands, agencies, and retailers.
Samsung to Build 8K Giant in Seoul
South Korea is planning three new DOOH districts similar to Times Square that will include a massive 8K screen.