OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Two Gen Z Founders Want to Update the OOH Ad Marketplace
A new platform called Anvara, founded by two Gen Z entrepreneurs who met in college, aims to simplify the media buying process for classic marketing tactics on coffee cups and pizza boxes— from campaign management to tracking impressions on physical products. Everything from shipping boxes to paper towels, from sports stadium signage to branded ride shares are available and measurable on the platform, which is slated to launch in November.
Trump Vows to Dismantle Billboards Offering Legal Services to Illegal Immigrants If He Wins
Former Pres. Trump is vowing to end the use of taxpayer funds to erect billboards in Texas offering help to the friends and family members of illegal immigrants in federal custody, following a Fox News report that the Department of Homeland Security’s Office of the Immigration Detention Ombudsman (OIDO) is running billboards in Texas saying: “Your brother in immigration custody has rights, we’re here to help.”
Lincoln Project Plans Mobile Billboards at Games
The Lincoln Project has billboards at various games around the country, targeting “disaffected Republicans and undecided independents” in swing states.
Brands Turn to OOH to Stand Out During a Noisy Holiday Season
As the holiday season approaches, brands are increasingly turning OOH to differentiate themselves amid rising digital ad costs driven by political campaigns. With traditional digital channels becoming saturated, companies like Naadam are launching creative OOH campaigns using engaging visuals and humorous messaging to attract attention. OOH advertising’s cost is relatively accessible to smaller brands. According to the Place Exchange Programmatic OOH trends report, on average CPMs for US OOH were $7.24 in the second half of 2023, while CPMs for Facebook ads have already hit $10.32 as of September.
Clear Channel Announces Termination of Agreement to Sell its Business in Spain
Clear Channel announced that a subsidiary of JCDecaux SE has terminated the previously announced agreement to acquire its business in Spain. “Over the course of the seventeen-month period since the agreement was announced, our business in Spain has performed well despite the distractions inherent in a sales process,” said Scott Wells, CEO of Clear Channel Outdoor. “With this development, we will continue to operate our assets in Spain and serve our customers.”