OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
VW Takes Over Car Vending Machine
Volkswagen Singapore has taken over Ten Square in its latest OOH campaign, replacing all the cars in the car vending machine with its electric ID Buzz models and taking over the building’s digital billboard. This is the first time a car brand in Singapore has taken over Ten Square with a display of 13 brand new cars.
@volkswagensg Come see the all-new, all-electric ID. Buzz stacked high in the sky at Ten Square! 🌟 They’ll be here until 29th October, don’t miss it! Swing by and see what the buzz is all about. ⚡ #volkswagensg #vwidbuzz ♬ original sound – Volkswagen Singapore
Enter the 2025 OBIE Awards
Entries are now open for The 83rd Annual OBIE Awards, celebrating creative excellence in out of OOH advertising. Winners will be announced at the 2025 OOH Media Conference, taking place from May 5-7, 2025 in Boston, Massachusetts. The deadline to submit your entry is December 31, 2024, at 11:59 PM ET.
New OOH Campaign to Combat Drink Spiking
Stamp Out Spiking, a charity dedicated to raising awareness and combating drink spiking, is launching a national OOH awareness campaign, “If Only…” to coincide with Halloween and Christmas, keys periods which see an alarming rise of drink spiking incidents.