OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
IPA: OOH Cuts Through Fragmented Media Landscape
No single media channel is able to reach more than 90% of adults every week, other than OOH advertising, according to the IPA’s new TouchPoints report. Patterns of consumption have now largely returned to pre-pandemic routines, with audio peaking in the morning, video in the evening, and OOH building as the day progresses.
Business Insider Targets Financial District in New DOOH Campaign
Business Insider has launched a new ad campaign that includes DOOH ads across NYC’s Financial District as the company returns to the Business Insider name with a renewed focus on business, technology, and innovation.
Super-Thin Display Turns Restaurant Window Into Billboard
This near-transparent, super-thin foil display mounted inside a restaurant window offers near-billboard scale while still allowing customers to see through the window.
JOLT Launches OOH Planning & Trading Platform
Digital out-of-home media and EV charging network JOLT has launched Spark Intelligence, a data platform that allows advertisers to harness smart analytics, optimize their campaigns in real-time, and offers attribution and measurement across the JOLT’s omnichannel network.
Ad Industry Titan Passes Away
Jeffrey Buntin, Sr., founder and former CEO of the agency BUNTIN, died on September 7 at the age of 83. After founding Buntin Advertising (now BUNTIN) in 1972, Buntin went on to personally impact major client successes, including developing the formative strategies and creative work that defined some of Nashville’s most enduring businesses such as Cracker Barrel Old Country Store, Dollar General Corporation, Tractor Supply Company, and more. He founded Buntin Out-of-Home Media in 1990 and was responsible for guiding the development of GeoTrak®, a revolutionary and worldclass OOH software platform, in 1999.