OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
OOH Revenue up Nearly 5% in H1
US OOH ad revenue rose 3.4% to $2.78B in Q2, OAAA reports. First-half growth was 4.8%, with US House and Senate campaign spending up 70% from 2022.
Solid Growth for Australian OOH Advertising
Australia’s OOH revenue saw an 8% increase to $593M in the first half of the year. DOOH revenue accounted for 74.4% of total net media revenue year-to-date, OMA reports.
Airport Tests Sign Language on Digital Signage
The Miami-Dade govt is investing $100K to test AI-driven text-to-sign-language content on digital signs around Miami Int’l Airport, which would help with live gate change announcements.