OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
DNC Launches Billboard Blitz
With over 80 billboards going up across seven battleground states, the DNC is hoping to grab voters’ attention by highlighting the differences between VP Harris and former Pres. Trump. The billboards are in both English and Spanish.
UK OOH Posts Best-Ever H1
H1 OOH advertising revenue in the UK rose 17% to £646M – the strongest H1 since records began. Digital grew 22% compared with 9% in classic.
New Billboards Troll Trump Outside His Favorite Golf Courses
Conservative attorney George Conway’s Anti-Psychopath PAC has strategically placed 13 taunting billboards calling Trump a cheater and a liar near the former president’s Bedminster golf course in New Jersey, his Doral golf course in Florida, and his Mar-a-Lago home.
OOH Trends Worth Watching
From personalization and targeting to immersive experiences and creative enhancements, Vistar’s Marissa Andrade dives into the trends worth watching for the second half of 2024.